Seiko: New products for the 140th anniversary
In an online conference, Grand Seiko announced its 2021 strategy, which is based on an optimistic but cautious approach and draws on 140 years of history. Two new movements, which were issued in limited editions last year, will be added to the current series and supported by the new case design Series 9.
As Shinji Hattori, CEO of Seiko and Grand Seiko reminds people: "Last year 2020, we celebrated the 160th birthday of my great-grandfather Kintaro Hattori. This year, to 2021, we will celebrate the 140th anniversary of our Seiko brand."
Few watch brands can ask their founders for such a direct route, and even less if the brand has a long history. Like Hermès (Emmanuel Breguet is vice president of inheritance and marketing), the company is still managed by the founding Dumas family. Audemars Piguet has two Audemars working in the company, as well as Jack Heuer from the watch brand TAG Heuer of the same name. But these are only a few of the hundreds.BRM V12-44-GT-MONACO Replica Watch
Wisdom and restraint However, obedient to his character, Hattori is not complacent about this history. "There is no nostalgia, just the course that can continue to help us today. Always be one step ahead-but only one step. You must be ambitious, but focus on the customer. As we always say, don’t escape, but keep going. . We must maintain a clear vision, consider the long-term direction, and follow our own path."
The world's fourth brand in the market segment Currently, Grand Seiko claims to be the fourth brand with a global price of between US$5,000 and US$10,000 (by estimated value, second only to Rolex, Omega and Breitling), and it continues to grow. The main pillars of the brand are the high-end market segment created by Grand Seiko and the Prospex diving series that celebrated its 55th anniversary last year.
Grand Seiko currently has 10 stores around the world outside of Japan. In terms of products, two new movements that were issued in limited quantities last year, namely 9SA5 (36,000 vph, 80 hours power reserve) and Spring Drive 5 days power reserve, will now be added to the main catalog.Discount replica watches
The manufacturer confirmed that the way it wants to communicate with customers is constantly evolving. First, pay more attention to marketing and digital communication; second, pay more attention to history, passion and innovation; third, create collectors clubs, such as the GS9 club, which opened in Japan in 2015.
New case design: 9 series In terms of new models, Grand Seiko introduced a new design, the Series 9, inspired by the 44GS model in 1967. The new case is equipped with new hour markers and new Zaratsu finishes, and has alternating polished and satin finishes (Zaratsu is usually associated with highly polished finishes). SLGH005 is the first watch with a diameter of 40 mm to adopt this new design. Its dial can summon the birch trees in the Japanese forest in winter. The design will gradually be extended to other Grand Seiko seriesreplica luxury watches
Black shadow This limited edition model is supplemented by the second model (SLGH007) in the limited edition of 140 pieces, and its dial reproduces the annual rings of cedar found near the company's new creative site, Stone Studio. More than 100 fine lines pass through the black dial-very unusual for Grand Seiko, which is even rarer considering that platinum is the material of the 40mm case (also the 9 series design). For lovers of symbolism, the star at 6 o'clock on the dial indicates the hour markers, and the buckle and date hole are made of gold.
Four seasons in Japan Grand Seiko has launched four new works representing these four seasons. This is a simplified concept for international collectors, because the Japanese can recognize 24 different seasons! These four models represent spring, summer, autumn and winter respectively. The first two are equipped with 9S86 high-frequency calibers (SBGJ251 and SBGJ249, May 2021), while the second two are equipped with GMT 9R86 spring-driven calibers (SBGE271 and SBGE269, September 2021).replica Jacob & Co. watches
Unique limited edition chronograph Finally, the anniversary chronograph was announced: SBGC240 will be issued in a limited edition for Seiko’s 140th birthday, equipped with the Spring Drive chronograph 9R86 movement. This watch will be available in July, with a combination of black ceramic and gold-Grand Seiko's new product-and a new dodecagonal bezel. Owners will appreciate the accuracy (+/- 1 second per day) of this masculine part (44mm diameter).
This SBGD207 is equipped with Spring Drive 9R01 movement. The 43 mm diameter platinum strap mother-of-pearl dial is set with 97 diamonds and 24 green garnets. This jewelry watch seems to be aimed at male customers, who love the Shinshu area where Seiko's Micro Artist Studio is located.replica Franck Muller Watches